Beach Clubs
Status Unverified
Not counted · operator · own name, programme and service on the sand, a working operation and the way to the day, all read on the operator's own pages (owner's decision of 2 October 2026)
LHL-U-107 · Extended · Concession Clubs

Augustus Beach Club

The beach of the Augustus hotel in Forte dei Marmi: seventy-four furnished tents on the Versilia sand and a heated seawater pool.

Editorial entry · sources recorded · operator confirmation pending

Augustus Beach Club lies on the Versilia shore at Forte dei Marmi, on the Tuscan coast, and belongs to the Augustus Hotel & Resort on viale Morin, a group of villas run by the company S.E.A.R. srl. The beach is laid out as seventy-four tents, each with a queen-size lounger, two single loungers, two deckchairs, a table and a chest with a safe; the hotel also lists twenty-six private cabins. A tent takes up to five guests.

The day is sold by the tent. The club opens from half past nine to half past seven, with bar service at the tent from half past nine to seven; the price includes towels and the pool. The operator says tent rates change with the season and the position, publishes no figure, and invites enquiries and bookings for a tent; hotel residents may settle the beach on their room bill, which makes them one clientele rather than the only one.

A pool on the beach. The club keeps a heated saltwater pool with an indoor Jacuzzi, open to adults and children, included with the tent.

Lessons as well as loungers. The club teaches sailing, canoeing, surfing, windsurfing and swimming, takes guests out in the pattìno, the local twin-hulled rowing boat, and runs a children's programme in the late afternoon through the summer.

Dogs under the tent. Pets are allowed at the tents and in the restaurant, with a menu of their own.

Who it is not for

Augustus Beach Club is wrong for a visitor who wants a single sunbed for an hour: the day is sold by the furnished tent, for up to five people. It is wrong for anyone who needs a price before enquiring, since none is published and rates move with season and row. And it is wrong for someone who wants a beach without dogs or children's activities.

Sources

  • augustusbeachclub.com, /en/private-beach-forte-dei-marmi, read 5 October 2026 — 74 gazebos with a queen-size sun lounger, 2 single loungers, 2 deck chairs and a table; daily towel service; heated sea-water pool; sailing, canoeing, swimming, surfing, windsurfing lessons; pattìno trips; 'Beach tents rates changes on the season and position'
  • augustusbeachclub.com, /en/faq, read 5 October 2026 — open 9.00 am–7.30 pm (6.30 pm on private-event days); tent set; maximum 5 guests; price includes towels and pool; bar at the tent 9.30 am–7.00 pm with a 5 euro cover charge per order; pets welcome with a special menu; accessible; free summer parking on viale della Repubblica; kids' activities 2 June–11 September, Tue–Sun 5–6.30 pm; saltwater heated pool with indoor Jacuzzi; hotel guests may pay at check-out
  • augustus-hotel.it, /en/forte-dei-marmi-private-beach, read 5 October 2026 — 74 deluxe tents and 26 private cabins; deluxe tent with queen-size bed, 2 sunbeds, 2 deck chairs and a chest with safe; Bambaissa beach restaurant; 'Request information and book your private tent!'; pets allowed under tents and in the restaurant
  • augustus-hotel.it, /en (home), read 5 October 2026 — viale Morin 169, Forte dei Marmi; villas Pesenti, Radici, La Nave, Garden Villas, Villa Agnelli (Augustus Lido) and the Beach Club; operator S.E.A.R. srl
  • augustusbeachclub.com, /en (home), read 5 October 2026 — beach bar, beach restaurant and garden bar named 'Bamba Chill'
  • Base row, note — contacts page timed out (again on 5 October 2026); operator's 'attentive beach staff'
  • Sensor evidence, read 5 October 2026 — price: not published by the operator; way in for an outsider: the operator's own publication (deluxe tents with queen-size bed, 2 sunbeds, 2 deck chairs and a safe; booking call-to-action on the hotel page).

Verification

Official source
Checked
Inventory
From official source
Sources disagree
restaurant name: 'Bambaissa' (augustus-hotel.it) against 'Bamba Chill' (augustusbeachclub.com home, possibly a separate bar). No name is given in the text.
Operator confirmation
Pending
Last verified
—

Booking

The register does not book. It records where the day is sold and on what terms.

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Classified by The Collection House · Edition 2026 · LHL-U-107
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