Beach Clubs
Status Unverified
Not counted · operator · own name, programme and service on the sand, a working operation and the way to the day, all read on the operator's own pages (owner's decision of 2 October 2026)
LHL-U-127 · Extended · Concession Clubs

Bagno Marconi

A family stabilimento at Forte dei Marmi since 1933, with fifty tents in three rows, booked by the day, the half day or the week.

Editorial entry · sources recorded · operator confirmation pending

Bagno Marconi stands at Via Arenile 33 in Forte dei Marmi, on the Versilia coast, a short walk from the pine wood. It was founded in 1933 by Agostino and Marianna Polacci, who took the beach concession with family savings on the advice of Cristina Marconi; the name honours Guglielmo Marconi, on whose research ship, the Elettra, Agostino had worked. Four generations have run it since. The present Marianna, who carries the founder's name, took over the restaurant in 2018 and the whole company in 2026.

The day is sold by the tent: fifty reserved tents in three rows, each for up to four people, with deckchairs, sunbeds, a director's chair and a table. A tent is booked for a day, a half day or a week through a form on the site, and the house replies personally within twenty-four hours; telephone, WhatsApp and e-mail are also published. No price is published, and no restriction on who may book is stated. The beach is open every day from eight to seven.

One family for ninety years. The house sets out its history generation by generation: the founding, growth in the post-war years, a structural renovation in the third generation, and the fourth now in charge.

A kitchen planned with a nutritionist. The restaurant in the front row cooks Versilian seafood, with spaghetti with clams as its signature, vegetarian, vegan and gluten-free dishes, and takeaway and weekly meal plans.

More than the tents. A hydromassage pool sits at the centre of the beach, with a children's play area, private cabins, towels on request and Wi-Fi throughout.

Who it is not for

Bagno Marconi is wrong for anyone who wants a single sunbed rather than a tent: the beach is sold by the tent, for up to four. It is wrong for someone who wants an instant confirmation, because bookings are answered personally within a day. And it is wrong for a visitor who wants the price in advance, as none is published.

Sources

  • bagnomarconifdm.it, /chi-siamo, read 5 October 2026 — founded 1933 by Agostino and Marianna Polacci; concession bought with family savings on the advice of Cristina Marconi; named for Guglielmo Marconi, Agostino having worked aboard the Elettra; four generations (1933–1950, 1950–1985, 1985–2018 with structural renovation, 2018–); Marianna, the founder's namesake, restaurant from 2018, company leadership 2026
  • bagnomarconifdm.it, /spiaggia, read 5 October 2026 — «50 tende riservate»; three rows; «Ogni tenda ospita comodamente fino a 4 persone»; sdraio, lettini, regista e tavolo; «Giornata» / «Mezza giornata» / «Settimanale»; personal callback within 24 hours; hydromassage pool, children's area, private cabin, towels on request, Wi-Fi; restaurant in the first row
  • bagnomarconifdm.it, /contatti, read 5 October 2026 — Via Arenile 33, 55042 Forte dei Marmi; «Tutti i giorni · 8:00–19:00»; +39 0584 82900, WhatsApp +39 351 394 9079, info@bagnomarconifdm.it; «A due passi dalla pineta»; company Bagno Marconi di Polacci Marianna & C. S.A.S.
  • bagnomarconifdm.it, /ristorante, read 5 October 2026 — cucina versiliese with a nutritionist; Spaghetto alle Arselle; vegetarian, vegan, gluten-free; takeaway and weekly plans
  • Base row note, sweep 29 September 2026 — «Attivi dal 1933 … Quattro generazioni della stessa famiglia»; online and phone booking; no price
  • Not added: no press or tourist-office source could be opened in this pass (search unavailable).
  • Sensor evidence, read 5 October 2026 — price: none published; way in for an outsider: the operator's own publication («50 tende riservate … "Giornata" / "Mezza giornata" / "Settimanale"»), online tent booking form, no restriction stated (access class public).

Verification

Official source
Checked
Inventory
From official source
Operator confirmation
Pending
Last verified
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Booking

The register does not book. It records where the day is sold and on what terms.

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Classified by The Collection House · Edition 2026 · LHL-U-127
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