Bagno Piero
One of the oldest bathing establishments at Forte dei Marmi, opened in 1933 and kept by one family since.
Bagno Piero stands at Viale della Repubblica 101 in Forte dei Marmi, near the Versiliana park, on the Versilia: the flat Tuscan sand between the Apuan Alps and the Tyrrhenian, laid out in private establishments. It keeps its historic cabins, lifeguards on the beach, and umbrellas, tents and loungers for hire by the day; wooden pedalos can be taken out from the sand. Dogs are admitted.
Sebastiano and Siria Santini opened the establishment in 1933. Their son Gian Piero followed, and their grandson Roberto ran it until his sudden death on 10 September 2026, at sixty-three. In the 1970s the family built a swimming pool a few metres from the sea — a bet that looked senseless at the time and succeeded, because that stretch of water is not clear every day. The restaurant stands beside the pool. A day for two loungers was put at about eighty euro in 2025.
A pool beside the sea, built on purpose. The pool that made the house's name was an answer to the water in front of it, not an ornament added to a view.
Three generations of one family. The establishment passed from the founders to their son and to their grandson without leaving the family.
Who it is not for
Bagno Piero is wrong for anyone who wants the Versilia's newer formula of the tent with its own cabin: for that, Alpemare and Twiga are on the same coast. It is wrong for a swimmer who wants the sea alone to carry the day, since the house itself was built around a pool for the days it does not. And it is wrong for someone who needs to know who holds it next season: the register has no source for who runs it after September 2026.
Sources
- spiagge.it, listings 10417 and 16350 — Viale della Repubblica 101, Forte dei Marmi; near the Versiliana park; opened 1933; one of the oldest establishments of Forte dei Marmi; poolside restaurant, lifeguards, umbrellas, tents and loungers for hire, wooden pedalos, historic cabins; dogs admitted
- mondobalneare.com, 10 September 2026 — Roberto Santini, holder of Bagno Piero, died aged 63; the establishment begun in 1933 by his grandparents Sebastiano and Siria Santini
- lanazione.it, 10 September 2026 — Roberto Santini, holder of the historic Bagno Piero since 1933, died suddenly
- ilrestodelcarlino.it — Roberto Santini, third generation after his grandfather Sebastiano and his father Gian Piero; a pool built in the 1970s a few metres from the sea, against doubt, and a success because the sea there was not clear every day
- Guida ai migliori beach club d'Italia, 2nd edition 2025 (Morellini) — about 80 euro a day for two loungers; three gold umbrellas
- The day price was read in 2025, under Roberto Santini; who holds the establishment after 10 September 2026 is not established by any source held.
- ilgiornale.it, 25 April 2026, and forbes.it, 30 April 2026 — the third edition of the Guida ai migliori beach club d'Italia (Morellini, 2026) gives three gold umbrellas to ten establishments, Bagno Piero among them.
- Sensor evidence, read 28 September 2026 — price: an independent source; way in for an outsider: the operator's own publication.
Verification
- Official source
- Checked
- Inventory
- From official source
- Operator confirmation
- Pending
- Last verified
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Booking
The register does not book. It records where the day is sold and on what terms.
Report a correction Compare this clubClassified by The Collection House · Edition 2026 · LHL-U-054
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